The Goal

When Markus approached JMC Genetics, he wasn't looking for the highest-ranking bulls.

He wanted genetics that complemented his mixed herd and supported his long-term breeding objectives.

The focus was on producing functional, profitable cows that performed well within his farming system.

Our Breeding Strategy

Working closely with Markus, we selected sires that aligned with his goals by prioritising:

• Easy calving

• Positive fat and protein percentages

• Strong feet and legs

• A2A2 BB genetics to support high-quality milk production, particularly for cheese making

Selected Sires

• Hickory – Fleckvieh GGI-SPERMEX Holstein/Red Holstein

• Marlborough PP – Fleckvieh

• Tangvollen – Norwegian Red

The Outcome

By focusing on genetics that suited the herd - not simply the highest figures on paper. Markus continues to develop cows that are productive, efficient and profitable for the future.

The Farm

• Herd Size: 160 cows

• Breed: Fleckvieh, Norwegian Red & Holstein

• Average Yield: 32.5 litres per cow per day

• Lactation Average: 7,800 litres per cow

• From Forage: 4,750 litres

Could Your Herd Be Our Next Success Story?

Every successful breeding programme starts with a conversation.

Whether you're looking to improve fertility, increase milk solids, strengthen functional traits or plan for the next generation of your herd, the JMC Genetics team is here to help. Let's create a breeding plan that's built around your herd.

Get in touch today to discuss your breeding goals.

www.jmcgenetics.co.uk