Three cows standing in a green grassy field, with one cow having black and white markings, and the other two brown and white, with a blurred green landscape in the background.

ABOUT US

JMC Genetics is an independent dairy and beef genetics company, launched in 2026 as a strategic expansion of Tithebarn - one of the UK’s longest-established livestock nutrition businesses, founded in 1935.

The creation of JMC Genetics reflects a commitment to providing dairy producers with greater choice, transparency and access to genetics selected for commercial performance.

WHAT MAKES US DIFFERENT?

The artificial insemination sector has undergone significant consolidation in recent years. JMC Genetics has been established to offer an alternative approach - one that prioritises impartial advice, flexibility and performance-backed genetic selection. We are not tied to a single breeding organisation. This allows us to build breeding programmes based on herd objectives, production systems and long-term performance goals.

A brown and white cow standing on a grassy field under a cloudy sky, with distant mountains and trees in the background.

The new division aims to give dairy farmers greater choice of genetics and access to performance - backed genetics to suit a wide range of systems.

Two men standing in front of a promotional booth for JMC Genetics, with a large banner behind them. The banner features a smiling cow illustration, the JMC Genetics logo, and text about dairy genetic programs. The men are smiling and wearing name tags, with one in a red vest and the other in a light blue shirt.

JMC Genetics will offer a broad portfolio of dairy and beef-on-dairy options. This includes Holstein and Jersey genetics from Westlock Genetics (USA), Norwegian Red from Geno, Fleckvieh from GGI, and Montbéliarde from Coopex.

Grazing cows in a green field with trees in the background on a sunny day.

The focus is on fertility, longevity, functional efficiency and lifetime production to support commercial dairies in breeding profitable, functional dairy cows.

Owner of JMC Genetics

John Kelso

Managing Director

Owner of JMC Genetics

Matthew Stott

Commercial Director

Owner of JMC Genetics

Chris Stone

Genetics Director

JMC Genetics is supported by an experienced senior team with extensive knowledge across dairy production, genetics and commercial farming systems.

The business is led by:

  • John Kelso, Managing Director

  • Andrew Hodgson, Financial Director

  • Matthew Stott, Commercial Director

  • Chris Stone, Genetics Director

Together, the team brings decades of experience to support farmers with informed, data-led breeding decisions.

Our Approach

Discuss Your Breeding Strategy
Discuss Your Breeding Strategy

Our Team

A woman with long brown hair, wearing sunglasses on her head, a blue sweater, and a black vest, standing in front of a group of cows in a barn or farm enclosure.

sarah pearce

Breeding Consultant

We’re pleased to welcome Sarah Pearce to JMC Genetics as our new Breeding Consultant for the South West of England.

Sarah brings a wealth of hands on industry experience, having helped manage a 500-cow dairy unit. Her practical knowledge of herd management gives her a real understanding of the challenges farmers face day to day.

She has also worked as an AI technician, collaborating closely with farmers on bull selection and evaluating fertility performance to drive herd improvement.

Sarah’s combination of technical expertise and on-farm experience makes her a fantastic addition to the JMC team, and we’re excited to have her supporting our South West customers.

If you’re based in the South West and would like to discuss your breeding goals, you can contact Sarah on 07977 987258 or email sarah.pearce@jmcgenetics.co.uk

A man stands inside a barn with several cows behind him. The cows are in a feeding area with some standing and some lying down. The barn has a metal roof, wooden framing, and is well-lit from natural light. The man is wearing a black vest over a light blue shirt.

We’re pleased to welcome Michael Stobbart to the team at JMC Genetics.

Michael has spent most of his life working in agriculture and brings over 10 years of experience in the bovine genetics and nutrition industry.

In his role at JMC Genetics, Michael will be working closely with farmers to:
Advise on genetics to improve herd performance, support fertility and overall herd health
with recommend the right minerals and supplements for your system.

Michael will also support the partnership between JMC Genetics and Tithebarn, helping farmers align their breeding decisions with the right mineral and nutrition strategies to maximise herd fertility and performance.

If you’re based in Cumbria & North England area be sure to say hello! You can contact Michael on 07585 901885 or email Michael.Stobbart@tithebarn.co.uk

Breeding Consultant

MICHAEL STOBBART

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!