ABOUT US
JMC Genetics is an independent dairy and beef genetics company, launched in 2026 as a strategic expansion of Tithebarn - one of the UK’s longest-established livestock nutrition businesses, founded in 1935.
The creation of JMC Genetics reflects a commitment to providing dairy producers with greater choice, transparency and access to genetics selected for commercial performance.
WHAT MAKES US DIFFERENT?
The artificial insemination sector has undergone significant consolidation in recent years. JMC Genetics has been established to offer an alternative approach - one that prioritises impartial advice, flexibility and performance-backed genetic selection. We are not tied to a single breeding organisation. This allows us to build breeding programmes based on herd objectives, production systems and long-term performance goals.
The new division aims to give dairy farmers greater choice of genetics and access to performance - backed genetics to suit a wide range of systems.
JMC Genetics will offer a broad portfolio of dairy and beef-on-dairy options. This includes Holstein and Jersey genetics from Westlock Genetics (USA), Norwegian Red from Geno, Fleckvieh from GGI, and Montbéliarde from Coopex.
The focus is on fertility, longevity, functional efficiency and lifetime production to support commercial dairies in breeding profitable, functional dairy cows.
John Kelso
Managing Director
Matthew Stott
Commercial Director
Chris Stone
Genetics Director
JMC Genetics is supported by an experienced senior team with extensive knowledge across dairy production, genetics and commercial farming systems.
The business is led by:
John Kelso, Managing Director
Andrew Hodgson, Financial Director
Matthew Stott, Commercial Director
Chris Stone, Genetics Director
Together, the team brings decades of experience to support farmers with informed, data-led breeding decisions.
Our Approach
Our Team
sarah pearce
Breeding ConsultantWe’re pleased to welcome Sarah Pearce to JMC Genetics as our new Breeding Consultant for the South West of England.
Sarah brings a wealth of hands on industry experience, having helped manage a 500-cow dairy unit. Her practical knowledge of herd management gives her a real understanding of the challenges farmers face day to day.
She has also worked as an AI technician, collaborating closely with farmers on bull selection and evaluating fertility performance to drive herd improvement.
Sarah’s combination of technical expertise and on-farm experience makes her a fantastic addition to the JMC team, and we’re excited to have her supporting our South West customers.
If you’re based in the South West and would like to discuss your breeding goals, you can contact Sarah on 07977 987258 or email sarah.pearce@jmcgenetics.co.uk
We’re pleased to welcome Michael Stobbart to the team at JMC Genetics.
Michael has spent most of his life working in agriculture and brings over 10 years of experience in the bovine genetics and nutrition industry.
In his role at JMC Genetics, Michael will be working closely with farmers to: Advise on genetics to improve herd performance, support fertility and overall herd health with recommend the right minerals and supplements for your system.
Michael will also support the partnership between JMC Genetics and Tithebarn, helping farmers align their breeding decisions with the right mineral and nutrition strategies to maximise herd fertility and performance.
If you’re based in Cumbria & North England area be sure to say hello! You can contact Michael on 07900560871 or email Michael.Stobbart@tithebarn.co.uk
Breeding ConsultantMICHAEL STOBBART
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!